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  • WestJet Article © WestJet's up! magazine
    Reprinted by permission;
    RedPoint Media Group
    Author: Andrew Findlay
    Photos: Stephen Wilde

 

 

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Why Cumberland?

At a public meeting held in December 2006, an interested citizen asked the question: "Why is Trilogy developing in Cumberland?"

From a developer's perspective, the answer to why any particular site is chosen always has to do with location, timing and economic feasibility. He knows that the notion of "build it and they will come" only works if the location, timing and economics are right from a "macro" or regional point of view. It then requires an enormous amount of community research, land planning, financial planning and communication to make it work at the "micro" or Village level.

Cumberland From Above Cumberland from above, Picture B.B.
Photo: Boomer Jerritt

In the case of the Trilogy lands, all of the elements appear to be favourable within a Comox Valley context. The lots are situated at the heart of one of B.C.'s fastest growing regions, just over the halfway point on the busiest highway in the region, which has no service centres between Parksville and Campbell River. In addition, they are intersected by a major highway interchange and two major east-west connectors.

At the Village level, Trilogy's proposed development is intended to support the economic goals of Cumberland, by bringing more visitors, more businesses and more residents to help increase its tax base. To ensure that the development is successful, Trilogy has made a substantial investment in research and comprehensive land planning.

From a visitor's point of view

The Village of Cumberland is unique among its Comox Valley neighbours. Once known as Canada's most western city (incorporated in 1897), Cumberland was built on the fortunes and misfortunes of coal. In its heyday, it enjoyed the largest population in the Valley, including many Chinese and Japanese mine workers who lived in their own enclaves outside the original Cumberland town site.

Today, close to 3,000 residents make Cumberland their home, including many direct descendents of the original miners and other early settlers. Its Village core features a wide assortment of early B.C. architecture, and it is surrounded by forests, farmland and beautiful mountain vistas. Cumberland is rightfully proud and protective of its rich frontier heritage and actively promotes itself as a historical, cultural and eco-tourist destination.

Along with its neighbouring communities of Comox and Courtenay, the Village of Cumberland enjoys all the amenities of "the good life" that the Comox Valley has to offer. With nature in abundance, it offers no shortage of hiking, cycling, camping, canoeing and fishing opportunities within the immediate area.

In recent years, the Village has also become a destination for BMX and mountain biking enthusiasts, supported by its BMX track and the efforts of more than a few of its local business establishments. For skiers and year-round alpine lovers, some of B.C.'s deepest powder and most stunning mountain hiking trails are located a short half-hour away at Mount Washington, while at nearby Crown Isle, golf is the major focus of attention.

Cumberland offers visitors a fascinating glimpse into the mining-based history of B.C., as well as a variety of contemporary arts and cultural activities, recreational pursuits and spectacular four seasons scenery. Having formally embraced its "Village" status in 1958, it is a model of small town charm, and was highlighted in WestJet's up! magazine (shown at left) as being at the heart of an "Island Renaissance".

Photo: Cumberland, 1968

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